MAGNA Global's Audience Analysis Group is designed to provide Interpublic member agencies and their clients with unrivaled analysis of the television marketplace and its audience.

MAGNA analyzes programming and audience trends and shifts every day, providing an ongoing knowledge base unparalleled in the business.

• Industry Insight - MAGNA Global's ongoing array of media reports are widely sought after by the industry, with its non-proprietary analyses often quoted by broadcast and cable networks in their own industry presentations. Our studies dig beneath the surface data to provide insights into new ways of evaluating the television industry.
• Exclusive Data - Several MAGNA Global studies, such as Median Age and Median Income Reports, Network Erosion and Mid-Season Repeats, and Impact on Network Ratings When a Program is Syndicated have influenced how program suppliers and networks evaluate and sell themselves, and even program their schedules.
• Leadership - Other analyses, such as TV Sports Report and TV Viewing Among Kids, are the acknowledged leading thought pieces on the subjects. From weekly primetime updates, to points-of-view on reality programming, MAGNA Global looks at the most current topics facing the television industry with enveloping coverage.
• Predicting Trends - In addition to extensive media reports and standard audience projections (provided to all IPG member companies), MAGNA Global provides a breadth of ongoing trending data -- covering all broadcast dayparts, cable and syndication -- unprecedented in the industry.