To be a leading edge negotiator nowadays requires five major assets:
Size - Not just for intimidation, a broader sample of advertiser plans provides considerable advantage and superior intelligence when negotiating with sellers, who lack such information.
Strong media professionals - To be able to know all the changes, developments, and opportunities across an ever-expanding media spectrum requires dedicated specialists.
Insightful analysis - To capture and tackle the changes in structure, supply, and demand in the various media markets, requires fact-based intelligence. In the complex world of media, prone to hyperbole, careful and objective analysis can provide a significant negotiation advantage.
Econometric modeling - MAGNA monitors economic conditions every day and models their impact on demand. Using media supply analysis, MAGNA can forecast prices.
Global reach, local touch - Respecting local markets while maintaining a global perspective provides a sophisticated view on how various media markets work - and perhaps, more importantly, how they should work.
