MAGNA negotiates around the world in all major markets, including US, UK, Spain, France, Germany, Holland, Poland, Russia, China and other major markets in all regions.

In the US, MAGNA Global USA represents about one-quarter of the more than $33 billion spent by all advertisers in National Television. By controlling 1 out of every 4 dollars spent on television, MAGNA ensures that clients have access to the widest array of programming at the best-negotiated prices in the face of ever-increasing conglomeration by the media entertainment companies. For the 2002 and 2003 TV seasons, MAGNA Global USA delivered industry leading negotiation breakthroughs that enabled clients to meet the challenges of ever-increasing media costs.

While MAGNA Global operates around the world, its business model adjusts to local market demands. In some local markets, such as China, MAGNA drives both the buying and negotiating for clients. As media continues to be a locally driven discipline, MAGNA Global adapts to unique customs for each market.