When MAGNA negotiates on behalf of the Interpublic network, the benefits are advantageous for agencies and their clients. Working with MAGNA:

• Levels the playing field by ensuring that the Interpublic media presence and impact is always as large as possible
• Uncovers advantages in media price and positioning for all agencies, which is then passed onto their clients.
• Pioneers new media arenas such as custom-built bespoke programming using newest technologies and channels.
• Leverages proprietary research of the media marketplace
• Optimizes cost management and operational efficiencies by consolidating back office systems.
• Allows IPG media operating companies to invest more in their proprietary strategic product offering