WHAT IS THE MEDIA ECONOMY REPORT?
Informed by the global resources of IPG MEDIABRANDS and MAGNA GLOBAL Intelligence, the Media Economy Report (MER) contains an overview of the forces influencing value in the media marketplace, Q&As with three industry leaders, and our point of view on how advertising stakeholders in the media value chain – media owners, agencies, and advertisers – can leverage market disruptions to achieve the greatest possible value. Already four MERs were published on topics ranging from mobile, video and automation.
HOW TO GET ONE?
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and we will get back to you!