Global Advertising Forecast 2010- Germany
Frankfurt, May 27, 2010 – MAGNAGlobal, a division of IPG’s Mediabrands, is releasing an updated Advertising Revenue Forecast for
Germany.
MAGNAGLOBAL forecasts that German media suppliers will collectively generate 3.0% growth during 2010. Industry revenues
will rise from €16.2 billion in 2009 to €16.7 billion in 2010. 2010 will be a better than an average “new normal” year based on
unprecedented government intervention and easier comparisons with 2009, during which German media supplier advertising revenue
declined 9.0%, on target with our previously published expectation of -10.0%.