Global Advertising Forecast 2010- France
Paris, April 26, 2010 – MAGNA, a division of IPG’s Mediabrands, today releases an updated Advertising Revenue Forecast for France.
After declining an estimated 17.1% in the first half of 2009, French media suppliers recaptured some lost ground in the second half to
end the year at -11.2%. Personal expenditures growth accelerated beginning in the latter part of 2009, and Industrial Production has
similarly improved in recent periods in France. As these two variables are among the key factors driving advertising globally, we are
thus raising our 2010 growth estimate for total advertising revenues to 2.3% from our previously published expectation of 1.0% growth.
We now estimate media supplier revenues to reach €9.9 billion in 2010 with sustained growth of approximately 1% (vs. previously
published estimates of 1.8%) through 2015, at which time media suppliers’ advertising revenues will reach €10.2 billion. This more
cautious stance is informed by reduced estimates of future economic growth given new levels of uncertainty about longer-term
prospects for European economies.
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Global Advertising Forecast 2010- France (62)