2010 Global Core Media Advertising Forecast
GRADUAL ECONOMIC RECOVERY LEADS TO STRONGER GROWTH EXPECTATIONS
New York, June 16, 2010
MAGNAGLOBAL, a division of IPG’s Mediabrands, has released an updated forecast for advertising around the world alongside a comprehensive model including data for more than 60 countries covering years between 2000 and 2015.
We forecast that media suppliers around the world will grow their advertising revenues during 2010 by +4.2% to total USD$377 billion on a constant currency basis, above our previously published expectations of +2.4%. This follows 2009’s downturn which caused a contraction of 11.3% compared to 2008’s totals….
2010 Global Core Media Advertising Forecast (288)