2010-11 Primetime Preview
The ultimate primer on the new broadcast television season includes an overview of the TV landscape, network situation analysis, new program descriptions, and projected rankings. Here are some highlights:
“Is Primetime still prime time anymore? According to television usage trends, it certainly is. Viewer consumption of television is still strongest during the evening hours and has been fairly stable for the last 10-15 years…..”
“The top cable networks are investing heavily in original programming, producing shows that can win a time period during the summer and are coming ever closer to being real competitors to broadcast during the non-summer months.”
“Whenever television networks have streamed major sporting events like the Olympics and NCAA March Madness online, we have noted that the bulk of the viewing has occurred during the day. It turns out that entertainment programming also draws its largest audiences on weekdays.”
“For the past few years, the performance and scheduling of key series have had a substantial impact on how network standings among adults 18-49 and 25-54 ultimately shake out at the end of the regular season.”
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