MAGNA Global is one of the world's largest media services firms. MAGNA works on behalf of the Interpublic Group's media specialists, including Universal McCann, Initiative Media, and other IPG media shops around the world. MAGNA Global negotiates media on behalf of aggregated clients from these agencies, which in 2003 amounted to US$32 billion in media billings. MAGNA Global is also one of the world's premier agency-owned production companies, creating original programming for television and other media.