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Adotas
Recent News Feeds from Adotas
Skyfire Lands $8 Million in Funding, Plans to Expand into Europe
Wed
25
Jan
ADOTAS – Mobile browsing/video optimization company Skyfire announced it’s raised $8 million in funding today. Verizon Investments, Matrix Partners, Trinity Ventures and Lightspeed Venture Partners all participated in this third round of funding. It had already ...

Skyfire Lands $8 Million in Funding, Plans to Expand into Europe
Wed
25
Jan
ADOTAS – Mobile browsing/video optimization company Skyfire announced it’s raised $8 million in funding today. Verizon Investments, Matrix Partners, Trinity Ventures and Lightspeed Venture Partners all participated in this third round of funding. It had already ...

Survey: Younger People Aren’t So Worried About Data Access
Wed
25
Jan
ADOTAS - By conventional wisdom, there’s something of a paradox going on among younger people. The generation that never really knew an internet-free world, or at least plunged online before reaching adulthood, is supposed to ...

Survey: Younger People Aren’t So Worried About Data Access
Wed
25
Jan
ADOTAS - By conventional wisdom, there’s something of a paradox going on among younger people. The generation that never really knew an internet-free world, or at least plunged online before reaching adulthood, is supposed to ...

Are You Being Underserved? Overcoming Limitations of Ad Servers
Wed
25
Jan
ADOTAS - Back in the days when the web was simple (was it ever?), before there were social networks and retargeting, and before Google’s dominance in search, it used to be that a single ad server was more ...

Social Graph 33Across Acquires Tynt, Reaches 1.25 Billion Users
Wed
25
Jan
ADOTAS – Today, social ad targeting company (and self-described “social graph”) 33Across announced it had acquired Tynt Multimedia, a company that creates software that analyzes user engagement for online publishers. Since 33Across looks at social ...

Sponsormob Leads the Way Into RTB for Mobile
Wed
25
Jan
ADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by incessantly shifting trends. Founded in 2006 by CEO Peter Glaeser and COO Jet Patel (pictured), Sponsormob ...

Video: Talking About Content Creation on “Future of Engagement”
Wed
25
Jan
ADOTAS - In this week’s installment of the “Future of Engagement” video interview series, marketing consultant and Influence People chief Murray Newlands sits down to discuss the importance of content creation with David Spark, media consultant, ...

CPX Introduces Cookie-Free IP Targeting
Tue
24
Jan
ADOTAS - Today, digital advertising company CPX Interactive announced its new cookie-free IP targeting system, partnering with audience targeting solutions company Semcasting. According to CPX, the process, leveraged with its reach and Semcasting’s available ...

Case Study: Martha Stewart Show and SnapApp Sweepstakes
Tue
24
Jan
ADOTAS - Say you’re part of the team behind the of the namesake brand of one of the most recognizable media personalities in North America — and now you need to make that name even ...

