Lisa Quan, VP, Director of Audience Analysis
Lisa Quan has been with MAGNAGLOBAL since its inception in 2001. She has worked her way up to Vice President, Co-Director of Audience Analysis partnering with Brian Hughes, where she oversees television and video audience research and projections for MediaBrands agencies. She also authors reports on national television programming, audience trends, broadcast research issues and is sought out by the press for her expert opinion. Lisa is currently venturing into other mediums for her dissertations (radio, local TV and online) to maintain total comprehension of the marketplace.
Being one of the original MAGNA team member makes Lisa an integral part of the agency as she contributes innovative insights and vast knowledge about the company and their services. She was previously with TN Media as a Senior TV Research Analyst and remained with the company when they merged with Initiative Media to form MAGNA.
She also worked with Zenith Media and began her career with Nielsen Media Research.
Besides her work with MAGNA, Lisa also represents the agency at several industry organizations such as the 4A’s Media Research Committee, MRC Radio Committee, the Council for Research Excellence and Nielsen’s Local Policy and Guidelines Committee. She is also a member of the Turner ROI Council, and is selected to speak at conferences and panels on behalf of MAGNA.