MAGNAGLOBAL

At MAGNAGLOBAL Janice juggles multiple roles as she splits her time between audience analysis and defining standards and practices for data management. She works on both the local and national level with a specialized focus on cross-platform and advanced TV and radio media initiatives.

A powerful proponent of new technology and emerging media platforms, Janice keeps clients and staff informed about advances in audience measurement, on-line auction models as well as the latest tools for tracking, reporting and analyzing ad campaigns.

With over 20 years of media experience, Janice is highly respected and known throughout the industry for her incredible insight across marketing disciplines. She is an active member and participant on several industry related committees including AAAA’s Research Committee, The Nielsen Customer Alliance and Media Rating Council. Additionally, she is the current chair of Arbitron’s Agency Advisory Board and was awarded the 2008 Mediaweek All Star for Research.

Most recently, Janice worked at Initiative in the Futures and Technology department and previous to that she was stationed in the Local Broadcast group for Initiative as well.