MAGNAGLOBAL

Veteran marketing and media expert, Elizabeth Herbst-Brady is president of MAGNAGLOBAL, a division of IPG’s Mediabrands and the foremost source on the ad-supported media economy. As the leader of this ever expanding company, Elizabeth has facilitated MAGNAGLOBAL’s growth from a broadcast negotiations firm to an intelligence-gathering and analysis pool for all matters media including digital, print, radio and television.

Elizabeth has been a force in the media industry. Her expertise is rooted in the full marketing spectrum, thus informing her leadership skills. Prior to joining MAGNAGLOBAL, Elizabeth spent several years running advertising sales for 20^th Television, a division of the famed media outlet, 20^th Century Fox. She assumed the title GSM SVP of Syndication Ad Sales and oversaw a team of 19 individuals. While at 20^th Television, Elizabeth was charged with developing the strategy and overall execution that achieved, and many times surpassed, the set annual revenue goal. Most notably, Elizabeth managed the branded integration process for 20^th Television pilot shows and established the upfront strategy, which became the company’s most triumphant upfront in five years.

Elizabeth’s agency expertise is equally savvy and reputable throughout the industry. This former AdAge “Woman to Watch” was the SVP, Director of National Broadcast at Starcom worldwide and directed the AdWeek “Media Agency of the Year” Broadcast Investment Group. Elizabeth managed over $2 billion in spending for nearly two dozen blue chip clients. She did not stop there, Elizabeth piloted Starcom’s efforts to expand beyond traditional platforms and engage in emerging media opportunities in VOD, Broadband and other platforms. With the marketing world ever expanding and assuming new trends, Elizabeth has remained an innovator and challenged all major marketing agencies with her exceptional breadth of marketing knowledge.

Elizabeth’s extensive background in media also includes almost a decade with Universal Television as well as several years with CBS, and the Tribune Entertainment Company.