MAGNAGLOBAL

Brian Hughes is the Co-Director for the Audience Analysis Group at MAGNAGLOBAL alongside Lisa Quan, and has been with the IPG family for over a decade. When television research for all IPG agencies consolidated, Brian made the transition to MAGNA and grew with the company, eventually assuming the role of Vice President.

With MAGNA, Brian has been an essential contributor in shaping the television and programming analysis operation and more recently, he was a major player to MAGNA’s audience analysis groups’ expansion into emerging media platforms. By integrating these mediums, Brian can deliver a more precise and inclusive report about current and future trends affecting the marketplace. With his commitment to staying ahead of the fads, he has been pivotal in developing solutions to achieve better data processing. Currently, Brian is investigating the intersection of the television and digital worlds to determine how the evolving media landscape can be measured.

Prior to working with MAGNA, Brian joined Initiative’s research team in 2000 where his interest shifted to national television. He began in this industry at Telerep, contributing local television insights for client stations.

Brian represents MAGNA at many major conferences and panels including the Media Research Council’s Television and Internet Committees, the CIMM Cross-Platform Working Committee, Arbitron’s Video Leadership Council and Nielsen’s Internet Integration Client Advisory Commitment. He has a zest for the written word and applies his literary talents to marketing related articles and reports.