About Us
MAGNAGLOBAL is the strategic global media unit responsible for forecasts, insights and negotiation strategy across all media channels on behalf of Mediabrands. Part of Interpublic Group (NYSE: IPG), MAGNA works with the brands within these respective holding companies on behalf of their clients.
With $26 billion in global media billings according to RECMA, MAGNA exercises serious clout.
MAGNA’s clout is driven by much more than simply buying power. Our sophisticated approach to managing data and insights delivers actionable intelligence to our affiliated planning and buying teams around the world. We do not sacrifice individual client objectives for the sake of a consolidated negotiation, but instead negotiate collectively when it is in the interests of each individual client to do so.
This enables us to offer each client maximum value and cost-effectiveness, with local, regional and global media owners.
Just as important, our ability to be nimble provides us with flexible scale: through our client-centric approach our negotiations are led by individual client needs, and the highest degree of confidentiality is always maintained.
MAGNA also provides strategic advisory services and analytical tools for assessing the media industry. We specialize in analysis of advertising-supported media sectors, including distribution services (such as cable, satellite and telecom services) as well as related technologies which impact the media economy.
For more information, please contact us at: press@magnaglobal.com
THE MAGNAGLOBAL Team
