MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.
MAGNA harnesses the aggregate power of all IPG media investments to create leverage in the market, negotiate preferred pricing and secure premium inventory to drive maximum value for our clients.
The MAGNA Investment and Innovation teams architect go-to-market investment strategies across all channels including linear television, print, digital and programmatic on behalf of IPG clients. The team focuses on the use of emerging media opportunities, as well as data and technology-enabled solutions to drive optimal client performance and business results.
MAGNA Intelligence has set the industry standard for more than 60 years by predicting the future of media value. The MAGNA Intelligence team produces more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness.
MAGNA Intelligence has been publishing industry-acclaimed forecasts on US advertising spending trends since 1950. You can download an Executive Summary of our latest Fall 2016 update. Contact us for access to the full report.
To learn more about our MAGNA Intelligence reports or to subscribe, please contact: firstname.lastname@example.org
All of our Global reports, advertising forecasts and data is available to IPG Mediabrands employees and active subscribers through the MAGNA Atlas platform.
With offices in over 20 countries, MAGNA’s global imprint enables us to provide best-in-class investment strategies, consulting services and solutions at scale.